WEB DESIGN · · 7 min read
How to optimise your Melbourne business website in 2026
Small improvements to speed, structure and content can turn an average website into one that brings in steady enquiries. Here’s where to start this year.
Ally · Lead Developer
Optimising beats starting again
You don’t always need a new website. Often the fastest way to more enquiries is improving the one you have. Here’s the checklist we use when we optimise a business website, roughly in order of impact.
1. Make it fast
Speed affects both Google rankings and how many visitors stay. Most slow sites have the same problems:
- Huge images uploaded straight from a camera or phone
- Too many plugins, apps or third-party scripts
- Cheap hosting or an outdated platform
- Fonts and videos that load before anything else
Run your homepage through Google PageSpeed Insights on mobile. Fix images first, then remove anything you don’t use.
2. Make it work beautifully on phones
Most people will see your site on a phone first. Check every key page on your own mobile. Buttons should be easy to tap, text easy to read without zooming, and your phone number one tap away.
3. Say what you do, clearly
Your homepage headline should explain what you do, who for and where, in plain English. "Electrical work for homes and businesses across Melbourne’s inner north" beats "Powering your future".
4. Give every service its own page
One page per main service helps Google understand what you offer and helps visitors find the detail they need. Each page should answer the questions people ask before they buy: what’s included, how it works, how long it takes and roughly what it costs.
5. Make the next step obvious
Every page should end with a clear call to action, like booking a call, requesting a quote or calling now. Keep forms short. Every extra field loses people.
6. Get the SEO basics right
- A unique page title and description for every page
- One clear main heading per page
- Descriptive image alt text
- A sitemap submitted to Google Search Console
- Your business name, suburb and contact details in the footer
7. Build trust
Show real reviews, real photos and real results. Add your Google rating, client logos if you have permission, and short case studies. People want proof you’ve done this before.
8. Keep it fresh
Update your content regularly: new projects, answers to common questions, seasonal offers. Fresh content gives people a reason to come back and gives Google a reason to visit more often.
9. Measure what matters
Set up Google Analytics and Search Console if you haven’t already. Track enquiries, calls and bookings, not just visitors. Then review monthly and improve the pages that get traffic but don’t convert.
Where to start this week
- Compress your images and remove unused plugins
- Rewrite your homepage headline
- Add a clear call to action to every service page
- Check your site on your phone, page by page
Want a quick, honest review of your website? Book a call and we’ll show you the improvements worth making first.
Book a 20 minute call
WRITTEN BY
Ally · Lead Developer
Builds fast, solid sites and software across custom code, Framer, Squarespace, WordPress and Shopify.