01 · THE PROBLEM
Every open home ends in admin.
Every weekend, agents collect buyer details on paper or an iPad. Then the real work starts: typing names into the CRM, ringing every buyer for feedback, and writing up updates for the vendor. The problem was clear, it happened every week, and every agent we spoke to recognised it.
Paper sign-in sheets
Messy handwriting, missing numbers, and every name typed into the CRM by hand.
Chasing feedback
Calling every buyer after the open, with half going straight to voicemail.
Vendor updates
Writing it all up for the vendor, then taking the follow-up call anyway.
02 · THE APPROACH
One job, done properly.
Openy doesn’t try to replace an agency’s CRM. It handles everything from the moment a buyer walks through the door to the moment the vendor reads their feedback, and nothing else.
At the open
Buyers scan the QR code on their own phone and sign in. No app, no paper.
Buyer feedback
A short form is texted after the open, so feedback comes in on its own.
Agent dashboard
Every buyer lands on a call list ranked by interest, and flows into the CRM.
Vendor report
The vendor sees sign-ins and feedback live, any time they like.
03 · THE DESIGN
Designed for the person at the door.
The most important screen is the one a buyer sees when they scan the QR code. They’re standing in a hallway, often with a group behind them.
So signing in takes seconds, needs no app, and only asks for what the agent actually uses. Even the buyer type and “do you have a place to sell first?” questions earn their spot: they’re how agents spot their next listing.
AFTER THE OPEN
Feedback without the phone calls.
An hour after they sign in, every buyer gets a text with their own feedback link. Tap how keen they are, what they loved, what’s holding them back and what they think it’ll sell for. Thirty seconds, done.
04 · THE AGENT’S SIDE
Know who to call before you’ve left the driveway.
Every buyer lands on one screen, ranked by how keen they are. Hot buyers are flagged, buyers who need to sell first become appraisal leads, and contract requests sit at the top until they’re sent. Everything flows on to the agency’s CRM.
05 · THE VENDOR’S SIDE
Vendors stop asking how it went.
Each campaign gets a live report link. Vendors see groups through, how keen buyers are, what they think it’ll sell for and what they’re saying in their own words, plus a weekly note from their agent. No more Monday morning update calls.
- A live link, not a PDFVendors check in whenever they like. It updates the moment a buyer signs in or leaves feedback.
- A weekly note from their agentThe agent’s own words up top, so the numbers always come with context.
- How keen buyers really areInterest levels from every feedback reply, from “not for us” to “ready to offer”.
- What buyers think it’s worthAnonymous price guesses, plotted as a range. Great for managing expectations.
- Offers, as they landEvery offer appears on the report with its terms, so nothing gets lost in a phone call.
07 · WHAT WE LEARNED
What building Openy taught us.
Five lessons from taking Openy from an idea to a live product, and the same thinking we bring to every client build.
Read the full story- 01 Pick a narrow problem One job, designed properly, beats a dozen half-finished features.
- 02 Design for the real context A hallway with a queue behind you, not a desk with a big screen.
- 03 Build the smallest real version Prove the flow at real open homes before automating everything.
- 04 Connect, don’t replace Fitting into existing tools is far easier to sell than switching them.
- 05 Let the product sell itself A live demo you can try on your phone beats any amount of copy.
Live, in use and still improving.
Services on this project: Software and web apps · Branding · Web design
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